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cxjm

CXJM

CXJM : customer experience journey mapping session @ BCU

Hi all, Tom here, What a day! Today we had colleagues from across the business attend our BCU office to take part in a fast paced customer journey mapping session. After a 6 minute introduction we were thrown straight in to a live case study which as a way of…

CXJM

CXJM : customer experience journey mapping – kick off

What is CXJM? This week we have been working on customer experience journey mapping or CXJM for those who hate vowels. CXJM will be a key part of our approach going forward. The idea is that the majority of our forthcoming experiments and work will be approached from the perspective…